My journey with motorcycles began in 1976, igniting a passion that would define my life. With my first new motorcycle in 1995, my Harley-Davidson dealer told me about something called H.O.G. (Harley Owners Group). It was here that I found a community who shared my enthusiasm for riding. It’s also where I discovered that I enjoyed planning, organizing, and leading rides for my friends. Something that would serve me well for years to come.


In 2003 I had the opportunity to join the Harley-Davidson Motor Company as a H.O.G Regional manager for the northeast United States. Over the years my role expanded to include serving as the H.O.G. International Manager covering Asia and Latin America, as well as providing support to H.O.G. in Canada, Europe, Australia, and New Zealand. Presently my focus is the eastern U.S.


Working with riders from half the world to plan rides – as well as some rather large national events – I’ve seen that the passion for riding knows no borders or language. That there’s more that connects us than separates us, and that we are all looking for the next destination. That’s why I’m going to continue to explore new areas and create rides to share with others. I’d like to invite you to do the same.


For now be well, ride safe, and I’ll see you down the road.


Bruce